May 19, 2025
Explore Letchworth and Beyond! positions the region as Western New York’s Vacation Destination
Warsaw, NY – Wyoming County proudly introduced its new tourism identity, Explore Letchworth and Beyond!, during an exclusive event held at the Humphrey Nature Center in Letchworth State Park on Fri., May 16, 2025. The gathering brought together community leaders, tourism professionals and local stakeholders to celebrate the region's vibrant future under this exciting and foundational new brand.
The brand rollout is the initial phase of the county’s campaign to increase tourism to the region, leveraging the recognition and draw of Letchworth State Park. A new logo bearing the brand name has also been unveiled, and iterations including the names of Wyoming County’s towns and villages have also been designed, supporting campaign messaging that encourages visitation to attractions, businesses and organizations in those communities.
"We are proud to officially launch our new tourism brand and share this exciting initiative with the community. This marks the culmination of three years of thoughtful work, creativity, and collaboration by a dedicated team, stakeholders, and industry professionals,” said Scott Gardner, President and CEO, Wyoming County Chamber and Tourism. “The new brand goes beyond eye-catching logos — it captures the breathtaking beauty of Letchworth and highlights the many remarkable experiences our region has to offer. It reflects our pride in this place we call home and provides a strong foundation to guide our messaging, strengthen our identity, and share our story with the world."
“This brand is so much more than tourism — it’s a celebration of everything that makes our region truly special,” said Eric Szucs, Director of Tourism and Marketing for Wyoming County. “Explore Letchworth & Beyond! isn’t just a tagline — it’s an invitation to experience our stunning landscapes, connect with our vibrant communities, and be part of the incredible culture we’ve crafted. Whether you’re a lifelong local or a first-time visitor, we want everyone to feel the energy, pride, and possibility that this brand represents. We look forward to introducing this new brand vision to our community and where it takes us in the future!”
The event began with the official unveiling of the new logo and branding, followed by a presentation that detailed the vision, philosophy, and goals for the Explore Letchworth & Beyond! Brand identity.
In 2023, the Wyoming County Chamber and Tourism Promotion Agency received a grant award in the amount of $250,000 through the United States Economic Development Administration and New York Empire State Development. These funds support domestic and international tourism marketing efforts to drive traffic to the surrounding areas of Wyoming County and Letchworth State Park, highlighting the region’s unique personality and attractions, agritourism culture and outdoor adventures.
Wyoming County will use this new identity to inspire more visitation, strengthen our small business community and foster a deeper sense of pride among its residents. Explore Letchworth & Beyond! is a unifying vision for the county, highlighting its place as a destination where unforgettable experiences and meaningful stories can be discovered in every corner of the region.
For more information about these initiatives or to continue exploring Wyoming County’s new brand assets, visit ExploreLetchworth.com.
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